On the morning of July 5th, the forum “Creating Value from Data Strategies in the Context of AI” – part of the “Promoting the National Digital Transformation Process” – took place at the International Conference Center in Hanoi. Speakers discussed solutions and directions for content production and distribution in the new era.

Mr. Huynh Long Thuy – General Director of VieON, a member of the DatVietVAC Group Holdings entertainment media technology ecosystem – recalled the series of achievements over the past three years and the “sweet fruits” of changing the way information is accessed by diverse users. The platform meets all needs for movies, football, reality shows, and online television.

VieON launched in 2020 and currently has approximately 42 million devices using its services. Before launching the product, the company thoroughly researched data technology and invited BCG – a large international company – to advise on business strategy and data storage. To date, nearly 100% of daily management, operations, and business decisions are based on data.

“Ten years ago, we faced few competitors when creating and launching applications online. Internet users and customers preferred digital music and entertainment because there weren’t many options. After the 2020s, thousands of apps were launched, and businesses will find it difficult to succeed without data-driven management. Therefore, we strongly focus on data-driven management and operations,” said Mr. Huynh Long Thuy, outlining four key factors.

Data analysis system model (collection, processing, and charting) : If a business has a good data processing and storytelling team, it will quickly reach milestones. In addition, it is necessary to monitor the business models, communication strategies, and promotions of competitors in the same segment.

Data security thinking includes: cybersecurity law; supplementary decrees detailing the law; and regulations on data protection law.

From the very beginning, VieON has set itself the challenge of understanding the user profile, user experience, and user journey in order to optimize its services.

According to Mr. Huynh Long Thuy, the six steps to understanding the target audience of a product include: acquisition, visit, onboarding, activation, commitment (viewing and selecting content), and loyalty.

” VieON has approximately 40,000 metrics (quantitative data measurements) to track the user journey across all touchpoints. As soon as they touch something, we get content, data, and a clear understanding of each individual’s profile. At each stage, we understand what they want and what the platform needs to do to meet those needs ,” explained Mr. Huynh Long Thuy.

Data-driven decision-making : Descriptive Analytics, Predictive Analytics (using AI to predict data, personalize users, predict who stays and who leaves), and Data Activate (creating customer profiles for marketing, advertising, or other purposes, thereby optimizing and attracting new customers).

Mr. Huynh Long Thuy presented VieON’s commitment to user engagement and digital transformation in the context of the rise of artificial intelligence.

VieON has achieved many successes in digital transformation thanks to the skillful application of AI and the capabilities of its creators. Over the past three years, the company has operated an online entertainment application (OTT), providing unlimited access to high-quality, copyrighted content. With the backing of DatVietVAC Group Holdings, the platform continuously integrates artificial intelligence, enabling new products to outperform existing ones and upgrading the data sets for existing programs.

The company also invests in developing core technologies, leading the digital business segment. Through AI and Big Data, the platform can “understand” and suggest content that matches user preferences.

VieON is gradually realizing its Go Global strategy, initially aiming to reach 30 countries in the first year (based on Vietnam’s population distribution worldwide); with 15,000 hours of content, 80% of which is purely Vietnamese.

Source: VnExpress