No longer confined by “static billboards,” OOH is entering a period of strong digitalization. In Vietnam, Creaitech is pioneering its transformation into a comprehensive media solution provider applying technology, data, and AI.
From “giant” scale to multi-touchpoint ecosystem
Established in 2026, Creaitech is one of the pioneering businesses that laid the foundation for the outdoor advertising industry in Vietnam.
Instead of focusing on a single area, Creaitech has built a “multi-platform – multi-touchpoint” strategy, seamlessly integrating billboards, pano displays, DOOH (digital outdoor advertising), and Wifi Marketing. This combination allows brands to deploy comprehensive communication campaigns, consistently covering the entire customer journey.
The power of technology and the Programmatic DOOH era.
In addition to focusing on expanding its system, Creaitech is also accelerating the application of technology in operations and data management to comprehensively upgrade the way it deploys outdoor advertising.
Creaitech’s centralized management solution enables the synchronized operation of the entire DOOH network in real time. This allows for proactive and rapid management of broadcast schedules, content control, device status monitoring, display performance oversight, and campaign updates across the entire system.
This solution not only optimizes deployment speed but also lays the foundation for intelligent advertising models like Programmatic DOOH – a rapidly growing trend worldwide. With this model, advertising content can be automatically distributed based on operational data, time, location, traffic, or viewer behavior at any given moment. This helps brands optimize their budget, improve campaign control, and increase the overall reach of their marketing campaigns.
The application of technology opens up a smart, flexible, and optimized approach to outdoor advertising based on real-time data.
AI and Data Applications: Building an O2O Ecosystem Connecting Physical Space with Digital Journeys
In the context of constantly shifting consumer behavior across multiple platforms, Creaitech is expanding its media capabilities through the application of AI and data, and collaborating with leading technology partners and digital platforms to create an O2O (Offline to Online) ecosystem.
With a data-driven mindset, OOH (Out-of-Home) marketing not only builds brand awareness but also serves as the starting point for interaction and conversion in the digital environment. The O2O ecosystem seamlessly connects physical touchpoints on the street with social media, mobile devices, websites, and other digital platforms. The close integration of OOH, DOOH, Wi-Fi marketing, and digital data helps brands increase reach, engagement, optimize campaign effectiveness throughout the entire user journey, and clearly drive conversions.
Measurement and reporting: Enabling transparency in OOH effectiveness.
One of the long-standing challenges in the OOH industry is the difficulty in clearly measuring effectiveness, unlike digital advertising with real-time metrics such as clicks, impressions, and conversions. Goldsun Media is addressing this problem by applying technology to its campaign reporting and measurement systems.
Creaitech’s intelligent management solution automatically aggregates operational data: number of impressions, playback duration, and the operational status of each screen. Brands receive transparent and detailed campaign reports for each stage and location – approaching the reporting standards of digital advertising. This is a significant step forward, helping OOH break free from ambiguity regarding effectiveness and become a continuously verifiable and optimized communication channel.
Green OOH: Technology for Sustainable Development
Beyond commercial efficiency, Creaitech’s technological application aims to address sustainable development through its pioneering “Green OOH” model in Vietnam. The Green OOH standard is implemented through an intelligent energy optimization system across its key LED network, reducing electricity consumption by 30-50% without compromising display quality.
Creaitech upgrades its system to meet the environmentally friendly Green OOH standard.
This is not just a matter of operating costs, but a commitment from Creaitech to partner with businesses in pursuing ESG (Environmental, Social, Governance) standards. When brands choose Creaitech, they are not only choosing effective communication but also a partner with shared values for sustainable development.
With over three decades of development, Creaitech has gradually established itself as one of the leading OOH businesses in Vietnam. Leveraging its technological foundation, large-scale media system, and spirit of continuous innovation, Creaitech continues to push the boundaries of the outdoor advertising industry, partnering with brands to create modern, intelligent, and sustainable communication campaigns.
Going beyond the limitations of a purely advertising space rental unit, Creaitech is asserting its position as a provider of intelligent media solutions, powered by data and optimized by technology, helping brands reach the right people, at the right time, with the right message.
