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Artificial intelligence (AI) is rapidly reshaping Vietnam’s marketing industry, delivering unprecedented levels of efficiency, personalisation, and innovation. With 89% of Vietnamese businesses already incorporating AI into their marketing strategies, the technology is[…]
Artificial Intelligence (AI) is rapidly transforming industries worldwide, and Vietnam is no exception. The country is experiencing substantial progress in AI adoption, propelled by robust government support, a thriving tech[…]
I. Consumers increasingly expect omnichannel and fully personalized experiences. Today’s automotive customer journey moves back and forth across multiple channels (online ↔ offline) and requires a seamless experience between channels:[…]
Continuing our series on Performance Marketing, this part will explore another rapidly developing aspect fueled by the continuous growth of data and technology – particularly in the field of Digital[…]
“Facebook recently updated its algorithm, so the numbers are lower than expected.” “Please wait a few days for the machine learning system to work, then the numbers will be more[…]
If your company’s idea of “using AI” is keeping ChatGPT open in a browser tab—congrats, you’re doing the bare minimum. And you’re also missing out on the real efficiency gains[…]
The companies seeing real returns from AI are not just mapping systems and data. They are uncovering the hidden workflows, behaviors and decisions that determine whether AI actually works. Why[…]
We’re launching Claude for Small Business—a package of connectors and ready-to-run workflows that put Claude inside the tools small businesses depend on—to help small business owners take full advantage of AI[…]
As the leader in enterprise AI, Anthropic builds state-of-the-art models specializing in industries where precision matters, from coding and cybersecurity to financial services. Claude Sonnet 4.5, our latest release, delivers measurable results—reducing[…]
For brands to succeed, they must move beyond the hype and adopta practical framework for AI focused on creating value, not justmimicking human behaviour In the race to adopt artificial[…]
